Hi! I’m Evan. I'm a graphic designer with a love for branding, packaging, information design, typography, lettering, calligraphy and letterpress. I live, work and play in the Pacific Northwest.
This was a quick-turn project for Discover, as part of their student loan content collection. This is essentially a "listicle" of things that pre-college students should do before their first year of college. I designed the layout, type and illustrations. Bits of information design were also done by me.
One of the challenges on this project was finding a way to represent money without literally representing money (I think this was a legal issue). In the set of illustrations below, you'll see ...
Waste-to-energy is the process of generating energy — electricity, heat or fuel — through the treatment of various waste products. It’s a clean and reliable source of energy that allows food processing facilities such as breweries and slaughterhouses to turn their waste into a source of income — an opportunity rather than an expense.
This infographic explores the issues and benefits of this topic.
I was charged to create a promotional piece that spoke to a few social media personas or archetypes. The concept includes each key persona displayed with multiple arms, each holding something relative to their social media behaviors and habits.
Design and art direction: Evan MacDonald
Illustration: Joshua Balleza
Commissioned by Tracx, a social media tracking platform, this infographic was intended to be a promotional piece to help spread the word about Tracx’s data gathering abilities. The Tracx system gathered social media data which was used to tell the story of SXSW Interactive. Since SXSW is such a hot topic of discussion and since there were many infographics on the subject, timeliness was essential. This was done on a very fast timeline.
The black background was chosen to optimize differentiat...
Altru is a SaaS platform designed to help arts and cultural organizations (museums, zoos, historical societies, etc.) improve their operations. They wanted an infographic that illustrates the role technology plays in successful organization management. The purpose of the graphic is less about promoting their product (it’s only mentioned as an afterthought in the footer), and more about illuminating the opportunity to improve A&C orgs with technology.
Design & Writing :: Evan MacDonald
Gatorade needed a package designed for their new Recovery Protein Shake. We were limited to a TetraPak format and were charged with the task of increasing the appetite appeal of the milk-like product while maintaining a brand system built around more juice-like beverages. Using the “stylized bolt” behind the logo as a window to the product was selected as the method of telegraphing the flavor and texture of the shake.
Agency :: Tether
Design :: Evan MacDonald and Brian Piper
AWAKE Chocolate combines delicious milk chocolate with the same amount of caffeine you'd get in a cup o' Joe or a 250 ml Energy Drink—for an eye-popping, tasty treat that's sure to help you get more out of life.
The goal was to create a video that tells consumers about the product while giving a sense of the brand values, voice and personality.
Agency :: Tether
Concept Development :: Ryan Meline, Evan MacDonald, Terry Doyle, Troy Nebeker
Story Boarding :: Evan MacDonald
Writing :: Terry Doy...
This infographic presents information about charitable giving as it pertains to different age groups.
After the web project was completed, the artwork was translated into print and video applications.
Design and Art Direction: Evan MacDonald
Design: Claire Brown
Illustration: Modified from stock illustrations
Motion Design and Animation: Joshua Balleza
Web Development: Gibson Stearkweather
Voice Over: Dunc...