Evan MacDonald

Evan MacDonald

Brand design, ebooks, infographics.

Hi! I’m Evan. I'm a graphic designer with a love for branding, packaging, information design, typography, lettering, calligraphy and letterpress. I live, work and play in the Pacific Northwest.

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Screenshot 2017 03 27 09.59.16 article

Salesforce CFO Slideshare

This slideshare shows handling of brand standards, imagery, data, and typography in a multi-page product.

Screenshot 2017 03 27 10.07.30 article

Travel Guide eBook

For this piece I combined typography, found imagery, custom hand lettering, interactive elements and even some of my own photography to tell the story.

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Nike Youth Athletes Imagery

This treatment was used for Nike's retail theatre. The tall vertical images were used in-store in the youth section. Click through to see more.

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Oil Refineries Infographic

This prominently dark graphic is riddled with grungy effects designed to underscore the pollution issues presented in the data. Near neon accents help to make the message pop.

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Longform eBook Sample

While not a marketing piece, this PDF shows my ability to manage complex typographic hierarchy, create images and illustrations, and maintain brand consistency.

Photo9988 article

Fundraising, Staffing, Peer-to-Peer, Donor Retention and More!

Ever wonder how other nonprofits are faring during these uncertain times? Have most kept their donors or had success with new outreach strategies?
To find out, we asked over 1,500 respondents to shar...

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The Next Web

The most popular influencers, parties, brand campaigns and more

In our recent “Best of: Austin SXSW” breakdown, we asked a few folks why they came to the annual tech conference, which draws Internet lovers from across the globe.
“To meet my Twitter friends in real...

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H&R Block

The NBA Lockout: Tax Implications of a Shortened Season [INFOGRAPHIC] | Block Talk

r professional basketball junkies, the 161-day NBA lockout this past summer and fall meant no free agency, no training camp, no trades and nothing to look forward to. The fifth such work stoppage in N...

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The Next Web

The Shorty Awards exclusive — visualizing the biggest night in social media

While I was sadly unable to attend (traveling!) this year’s annual Shorty Awards — the leading ceremony honoring the top content producers on the social web — looked amazing! And thankfully, local sta...

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Gifts of Impact Holiday Campaign

From concept to execution, I developed this interactive experience and retail engagement campaign.

The Giving Tree brought cheer two-fold—once domestically via purchase and once internationally through a 1:1 impact. During the holiday season alone, nearly 60,000 impacts were made, ranging from student notebooks to trees planted. A 130% increase in revenue over the prior year.