Evan MacDonald

The Storied Future is a content agency in Seattle. I was asked to create this eBook that highlights one of their clients.

An infographic flowchart that explains the process of buying stock options.

This video was created by me and Leo Mazzei for Sleep Number. The video was broken up so that each tip was its own video and they were displayed on social media carousels.

Creative Direction: Evan MacDonald
Animation: Leo Mazzei
Sound Design: Evan MacDonald

An infographic that presents the idea of traveling the world in search of adventure and marathons. Be sure to click "view" to see the full graphic.

This was an informative poster created to promote the film Get On Up. I was given an outline that diagrammed the influences and the influence of James Brown.

This campaign included static, interactive, video and print versions. All elements were produced for both the United States and for Canada. This project was awarded the Content Marketing Institute Gold Award for best use of infographics.

Click through to see the animation.

Created while working at an agency. My role was director. I was given the script and worked to create the storyboard, developing the visual concepts that accompanied the voice over. I also shot all the time lapse, still photography, casted the various talent and locations, and managed the schedule of the shoot overall. Other members of the studio operated camera, edited and directed the voice over.

This was a quick-turn project for Discover, as part of their student loan content collection. This is essentially a "listicle" of things that pre-college students should do before their first year of college. I designed the layout, type and illustrations. Bits of information design were also done by me.
​​​​​​​One of the challenges on this project was finding a way to represent money without literally representing money (I think this was a legal issue). In the set of illustrations below, you'...

Leslie Chapman is a Canadian goldsmith from Yukon Territory. In the 70’s, she and her husband left Calgary, Alberta as part of the “back to the land” movement, building their own home in an area that they would later discover was a gold mineral deposit. This would lead to another discovery, the art of goldsmithing.

The gomovi.com website was at the center of the product announcement and served as a sales and support center for the Movi product. Our team created animated modules and interactive elements designed to help site visitors explore and understand the product's unique capabilities. I directed the design and production of the website.

A custom logotype and simple brand system for an exhibit experience organization.

A trailer for a marketing podcast hosted by Chris Hare. This animation was designed and art directed by me.

The many generations of charitable giving is an infographic featuring custom illustrations. I was given a finished white paper and asked to create an infographic which could accompany the white paper. I wrote the copy of the infographic, created a wireframe, presented concept illustrations, art-directed the illustration process, and then built the final graphic.

Some itty bitty icons about content marketing, strategic narrative, storytelling, content creation, and s'mores.

I created a podcast for Freefly Systems, including the concept, artwork, technical production, managing guests, and more. This is one episode of the podcast featuring an in-person interview with Freefly's CEO and the video production team that created some content for Freefly.

The post linked here was written by me, and some of the photos were taken by me. I also worked on the production team that created the promo video itself.