Evan MacDonald

Evan MacDonald

Brand design, ebooks, infographics.

Hi! I’m Evan. I'm a graphic designer with a love for branding, packaging, information design, typography, lettering, calligraphy and letterpress. I live, work and play in the Pacific Northwest.

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Nike Youth Athletes Imagery

This treatment was used for Nike's retail theatre. The tall vertical images were used in-store in the youth section. Click through to see more.

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Gifts of Impact Holiday Campaign

From concept to execution, I developed this interactive experience and retail engagement campaign.

The Giving Tree brought cheer two-fold—once domestically via purchase and once internationally through a 1:1 impact. During the holiday season alone, nearly 60,000 impacts were made, ranging from student notebooks to trees planted. A 130% increase in revenue over the prior year.